What We Do
We help companies understand their customers’ journeys, identify key areas of opportunity, and build capabilities to bring customer-centric innovation practices in house.
We develop real connections with your customers through research, so you can discover their deeper needs and desires. With these rich insights, we assist you with reshaping your service experience.
We’ve led countless projects from patient experience, to employee experience, to student experience, and of course customer and brand experience.
We love working with teams! Not only do we create some of the most engaging workshops in the service design field, we also write, publish, preach, and profess them as well.
1
Customer Research
We apply qualitative methods, such as interviews and observations, to develop a deep understanding of not only what your customers need and desire, but why they feel the way they do. We use this data to gain understanding of potential problems and opportunities from your customer’s perspective.
CUSTOMER INTERVIEWS
PERSONA DEVELOPMENT
COMPETITOR ANALYSIS
COMPANY CULTURE
2
Experience Design
In our careers so far, we’ve successfully led over hundreds of projects leveraging people-centered design in a wide-range of contexts from patient experience, to employee experience, to student experience, and of course customer and brand experience.
SOLUTION STRATEGY
STRATEGIC PLANNING
EXPERIENCE MAPPING
STAKEHOLDER SESSIONS
3
Team Training
We're constantly shaping curriculum for future designers—and have been able to execute those learnings with students from high-school to Sr. level executives. Nearly everyone in Indy practicing Design Thinking and Service Design has been taught and tutored by Collabo co-founders.
DESIGN THINKING
JOURNEY MAPPING
FACILITATION
STAKEHOLDER SESSIONS
ready to get started?