What We Do
We help companies understand their customers’ journeys, identify key areas of opportunity, and build capabilities to bring customer-centric innovation practices in house.
We develop real connections with your customers through research, so you can discover their deeper needs and desires. With these rich insights, we assist you with reshaping your service experience.
We apply qualitative methods, such as interviews and observations, to develop a deep understanding of not only what your customers need and desire, but why they feel the way they do. We use this data to gain understanding of potential problems and opportunities from your customer’s perspective.
In our careers so far, we’ve successfully led over hundreds of projects leveraging people-centered design in a wide-range of contexts from patient experience, to employee experience, to student experience, and of course customer and brand experience.
We're constantly shaping curriculum for future designers—and have been able to execute those learnings with students from high-school to Sr. level executives. Nearly everyone in Indy practicing Design Thinking and Service Design has been taught and tutored by Collabo co-founders.
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