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What We Do

We help companies  understand their customer and employee journeys, identify key areas of opportunity, and build capabilities to bring people-centered practices in house.


We develop real connections with your customers and employees through deep research, going beyond a survey to uncover unseen needs and values. 

We’ve led countless experience improvement projects, from patient experience, to employee experience, to student experience, and of course customer experience.

We love working with teams! Not only do we create some of the most engaging workshops in the service design field, we also write, publish, preach, and profess them as well.

1


Insights Research

We apply qualitative methods, such as interviews and observations, to develop a deep understanding of not only what your customers and employees need and desire, but why they feel the way they do. We use this data to gain understanding of potential problems and opportunities from your customer’s perspective.

CUSTOMER/EMPLOYEE INTERVIEWS
PERSONA DEVELOPMENT
COMPANY CULTURE ASSESSMENT

2


Experience Design

In our careers so far, we’ve successfully led over hundreds of projects leveraging people-centered design in a wide-range of contexts from patient experience, to employee experience, to student experience, and of course customer and brand experience.

DESIGN THINKING
JOURNEY MAPPING
DESIGN SPRINTS


3


Team Training

We're constantly shaping curriculum for future designers—and have been able to execute those learnings with students from high-school to Sr. level executives. Nearly everyone in Indy practicing Design Thinking and Service Design has been taught and tutored by Collabo co-founders.

DESIGN THINKING
APPLIED ETHNOGRAPHY
FACILITATION

Curious about how to design better experiences for your people?

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