Meet the Team

We're a team of designers, facilitators, researchers, and strategists with a passion for service design.

About Us

Collabo is an Indianapolis-based service design firm specializing in customer research and experience design. We’re a female, minority-owned business helping clients across industry sectors in healthcare, engineering, non-profits, education, and more. 

Founded on the value of human-centered design, we believe all people have the ability to identify challenges, create innovative solutions, and bring about meaningful change. We help you unleash this potential through comprehensive customer research and strategic planning to deliver the best customer experience. Our team of exceptional researchers, strategic thinkers & designers give our clients the insight to make an efficient action plan for future success.

Our focus is Service Design

Service Design is that thing for us. It’s all we do, seriously. If you catch us at a coffee shop, studio, board room or classroom, chances are we’re working with people to understand more about their experiences in order to design better futures. The world of Service Design is our dojo, and as Collabo, we take pride in saying, “we’re the Service Design masters.” You can easily say it’s our specialty. When you call us, we bring all that experience and service design magic to work for you. In our careers so far, we’ve successfully led over hundreds of projects leveraging people-centered design in a wide-range of contexts from patient experience, to employee experience, to student experience, and of course customer and brand experience.

You're special, so we treat you that way

As a boutique firm, we're nimble and highly engaged with every project at the highest levels in our organization—meaning, you work with our leaders. Yet, we're still big enough to deliver quality, tailored experiences for some of the largest organizations in the country. With Collabo on your side, you'll never get an over-priced, off-the-shelf solution or a thinly-veiled rebrand of something else. Because Service Design is all we do, and because we have the know-how, we custom-tailor every component of our service to you.

We use our unique participatory approach to understand you as well as your customers—and we’re constantly adapting to meet your needs. We shape meetings, research methods, insights, presentations, strategy documents, and correspondence relative to your challenges and your organization’s M.O.

We're thought leaders & educators

Collabo fosters other can-doers and design-minded folks like you. Not only do we create some of the most engaging methods in the service design field, we also write, publish, preach, and profess them as well. We’re natural design nerds who love to talk design. Our Collabo co-founders both serve as graduate-level faculty for Indiana University’s Herron School of Art & Design. On the regular, they’re shaping curriculum for future designers—and have been able to execute those learnings with students from high-school to Sr. level executives.

Nearly everyone in Indy practicing Design Thinking and Service Design has been taught and tutored by the pair. We have been invited to present and share our work at countless design conferences around the world, including: Chicago, New York, Las Vegas, Los Angeles, Honolulu, Italy, Ireland, Norway, and even the U.S. Pentagon!

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